Market Strategy Group

Brand identity design, logo, branded powerpoint, brand system, ongoing brand implementation

Market Strategy Group is a boutique consulting firm based in Chicago, known for developing high-impact growth strategies through a unique blend of market research, data, and real human insight. They came to us looking to upgrade their visual identity to better reflect their expertise and the upward momentum they create for clients.

We delivered a clean, modern brand system built to convey clarity, confidence, and forward motion. From a refreshed logo to typography, color, and brand assets, the new identity sets the tone for how MSG shows up in competitive markets.

This has been a deeply collaborative process—we’ve continued to support the team to ensure the brand is consistently applied across all platforms and touchpoints.