A Leg Up for Growing Brands

Elevate your marketing strategy and enhance your return on investment and efficiency through collaboration with our fractional marketing team.

Fractional marketing offers a pathway to taking your business to the next level with precisely the assistance you've long hoped for. This service is ideal for companies that would welcome assistance in growing their marketing team without the spend of a full time Chief Marketing Officer.

Organizations find value in our adept, versatile, and adaptable marketing team of seasoned professionals who meet clients where they are and get down to the business of leveling-up.

What are “fractional” marketing services?

Fractional Marketing services provide brands a forward-thinking way to access a full-scale marketing team without recruiting, hiring or paying an internal team. We get to know your business goals and work in partnership with you and your team to achieve growth goals and set marketing plans in motion.

When should businesses consider working with a fractional marketing agency?

You’ve got something great going on, and there are customers out there who want to find you, but you just can’t get to everything it takes to capture new and repeat business. If opportunities and strategies are getting pushed aside that would help you grow, you could likely use our help.

You could benefit from a fractional marketing partnership if: 

  • Your business could use more resources, minds and skill sets to develop and execute marketing strategies

  • You’d like to generate leads and business from sources other than your own personal efforts, and you’re ready to invest in creating marketing-led revenue

  • You want help telling your brand’s story and differentiating yourself from competitors

  • You know you would benefit from an organized marketing, advertising and content strategy

  • You want to understand and implement best-practices of marketing

  • You want to give your current marketing and sales team the support they need to thrive

  • You want to know how to best allocate your marketing budget for ongoing growth

  • You want to utilize data and planning tools to optimize your marketing investments

  • You want to explore finding expert talent to take your brand to the next level

  • You want help to form a more cohesive brand everywhere it’s seen

What is the process, and how do we get started?

The first step in any meaningful marketing process is to clean the kitchen so to speak. We’ll take all the vitals of your business and gain a baseline understanding of where you are and where you want to go. Once we have clarity, we’ll work with you to make any low-hanging fruit changes, and this feels great! It’s like a brand and marketing tune-up. From there, we get into larger scope planning and execution and really look into the future. 

If you find yourself saying “yes!” as you read through this list, we should talk.

    • Public Relations

    • Affiliate & Ambassador Program Strategy Development & Management

    • Event Marketing Management

    • Branded Partnerships

    • Grassroots Marketing

    • Customer Experience Strategy Enhancement & Management

    • Customer Persona & Journey Development

    • Digital Content Creation + Calendar Tracking Templates

    • Search Engine Marketing (SEO)

    • Copywriting & Copy Editing

    • Website Audit & Consultation

    • Copywriting & Copy Editing

    • Social Media Audit & Consultation

    • Email Marketing (Content, Automation, & Segmentation)

    • Digital Marketing Management

    • Branded Promotional Swag Design & Sourcing

    • Omni-Channel Product Development & Strategy

    • Branding & Marketing Strategy Sessions

    • Marketing Plan Development

    • Demographic Audience Analysis

    • KPI (Key Performance Indicator) Goal Tracking

    • Print Advertising Strategy & Execution

    • Digital Advertising Strategy & Execution

    • Brand Identity Graphic Design, Brand Style Guides

    • Branded Photography

Hear from our past collaborators

  • “In 2017 I needed to rebrand and I needed professionals. Bonfire has its finger on the beat of both popular culture and value-based businesses. I have a particular aesthetic which sometimes makes it difficult for designers. I felt heard and came through the process with a friendship, partner and kickass design.”

    — Keli Lake | KELIGREEN

  • “Blake with Bonfire Brands has always been a community-based wealth of knowledge regarding all business topics… I was drawn to learn from Blake from the get-go. Every time I notice branding and logo for a company, I see the truth of the company shine based on the collaborative Bonfire-business vision. Bonfire and Blake both come highly recommended.“

    — Charlotte Creekmore | FOLK medicine

  • Blake and her team were amazing to work with as my team and I reinvented a long-standing wildlife-themed film festival. From helping hone in the brand to placing ads on social media, Bonfire picked up the pieces and put it together as something entirely new, different and very cool.”

    — Jeri Rafter | International Wildlife Film Festival

  • “Blake brought incredible creativity, intuition, and know-how to our brand design and development project. She was very patient with having a large team involved in a collaborative process, and the end result is a visual brand, look, and feel that encompasses the values of a very aspirational startup.”

    — Jill Alban | Strategic Lead, Avoke

  • “Passion and wise heart mixed with intelligence and perspective equals Blake and Bonfire. Whenever I interact with Blake my mind and perspective is always expanded. I deeply respect her strategic and systems thinking! Blake walks her talk, lives her values and inspires others to do the same!”

    — Lizzi Juda | The Hive, Turning the Wheel Missoula

  • “Our Festival has worked with Blake Nicolazzo and her staff at Bonfire Communications over the last six years to strategize and implement our social media campaign. I marvel at their ability to target and capture our audience, which is both national and international. Bonfire staff are attentive and completely thorough. We appreciate how they are able to masterfully translate and elevate our message.”

    — Jenny Rohrer | Director, In the Footsteps of Norman Maclean Festival

  • It's okay to feel uncomfortable when you are growing. Working with Bonfire will catalyze both you personally as a business owner and your business entity. Breathe, and know you are expanding your edges. If you want to take your business to the next level, you too have to evolve to the next level. Bonfire is so graceful in holding you through this growth.

    Sarah Schaefgen, Founder and Owner, Sacred Ally

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