Brand Management Consulting

All of our services are agile enough to meet you exactly where you are. You might be a startup and need some advice on how to get going properly, or it might be time to align your brand’s way of being with your values. We will help you identify short term and long term goals, and clear the path for you to get from point A to point B.

Branding your business means thinking through every person, place, or thing that has your name on it. That can feel daunting when you just want to focus on your passion, or when you realize that you don’t know what you don’t know. All who are committed to their craft rely on others for a leg up from time to time, that’s a natural part of growth. We help you take the time to get grounded and get your vision dialed. We then show you how to communicate clearly across all channels about your brand. More than one client has remarked that consulting sessions with us feel like “brand therapy sessions”. We were born to serve in this way and we have a lot of fun on the journey.

From the ten-thousand foot level right on down to the details, we ensure that the customer and employee journey you provide inspires loyalty. We help you weave your vision into the way you operate and how your brand looks to the world. We like to think of this work as devising a cultural north star, as giving you and your team a set of values and reference points for decision making as your goals come into view. It’s about stepping into the future of your brand.

Zero-Waste Consulting

Zero Waste is a term used when talking about taking sometimes (seemingly) radical measures to reduce landfill waste. We love working with brands on planning their stores, spaces, products and events with the “Zero Waste” principals in mind. If it’s driving you a little crazy to see how much landfill your company produces, let’s talk! Progress, not perfection is always the goal, and you’ll be happy with the results of this work, and so will the planet. Here’s a piece from the EPA on the definitions around Zero Waste.

At the moment, we’re looking to partner with a coffee and or tea shop that wants to discontinue offering single use cups. The incredible coffee shop culture has normalized a lot of waste, and it’s time for a shift. Others have done it, we want to be part of this change here in Montana, specifically Missoula. Reach out and let’s chat.

Events are a fantastic way to build community, and if we’re talking truth, they’re almost all environmental disasters. Whether you throw your own event, sponsor someone else’s, or attend things like trade shows or film festivals, you may have noticed that something feels off. For instance, you’re at a fundraiser to benefit animal welfare and being served animal products, or you’re at an event fighting for clean water and you’re drinking out of single-use plastic cups. You’re at a trade show and the garbage bins are overflowing and the swag bag items were destined for the landfill the moment they were made. Protect your brand’s credibility and get help thinking through where your name appears. Events can absolutely be produced in line with your values.

Bonfire’s Zero-Waste team guides organizations, companies, and individuals through the critical thinking and creative processes to keep brand and personal values in action on the day-to-day level.

Zero Waste is aspirational. You don’t have to be perfect, you just need to make informed decisions and don’t ruin good with perfect. We’re happy to share what we’ve learned from years of retail and event planning and management.