Downtown Missoula Partnership

Brand identity design, logo, visual system, community engagement assets

Missoula is a place defined by connection—between people, nature, and the rhythm of everyday life. The Downtown Missoula Partnership has been a driving force behind that experience for over 50 years, shaping the heart of the city through events, beautification, and advocacy.

From the iconic flower baskets to community events like Roots Fest, Out to Lunch, First Friday, and Holiday celebrations—DMP brings life to Downtown. They also lead behind-the-scenes work like maintenance, safety, and outreach that keep our city center thriving and welcoming.

We were honored to develop a refreshed brand identity that reflects both the vibrancy and the grounded spirit of Missoula. The new logo system is designed to serve their wide range of programs while maintaining a unified look across all touchpoints.

We’re thrilled to contribute to a community we love so much, and we hope this new look serves Missoula well for many years to come.